MASK ON

 

MASK ON

ITC Savlon  recently  launched a new series  of TV commercials with the underlying message “ Mask hai mazak nahin’  and that  triggered my thinking nodes to pen down my experiences of wearing a mask . ‘Mask on’ is the need of the hour and that  has   been instilled in us every minute be it through commercials , videos  and the now legendary words of  Mr. Amitabh bachan ruling our mobile phones urging people to wear mask  .I beg to disagree if it is all about wearing  . Masks have now become more of a fashion statement. Designer masks embedded with brocade lining and  swarowskis are trending but  for me  It doesn’t matter what your face mask looks like, where you got it from or how it feels, what matters is wearing a functional one which covers our entire mouth and nose.  In my opinion our face being our primary mode of self-expression having it covered is of utmost importance than merely looking good. It’s the tool we use to communicate on every level. It’s how we identify one another and now it has to be covered,  for a lot of people, wearing a cute face mask can be one small and safe way to make a terrible situation seem trivial rather than a potential vector of disease. There are plenty of stylish people who are more interested in looks rather than the mask’s primary function but for me, masks aren’t really a fashion accessory they’re a necessity and our only security shield against this dangerous epidemic. So through this campaign I wish to teach people how to wear mask correctly after all  safety of one another is what matters. Its time  to change our whats app emojis too as now we are learning to  express ourselves with eyes . Lets bring this small change with SMILE in our  EYES’.